The corporate catering market is a growing and lucrative segment. In 2022, the global corporate catering market was valued at $138.4 billion and is projected to reach $184.5 billion by 2027. This growth is being driven by a number of factors, including the increasing number of corporate events, the growing demand for healthy and sustainable … Read more
In the bustling world of cloud kitchens, where the aroma of culinary creativity meets the efficiency of digital technology, one factor stands as a cornerstone of success: menu pricing. In this article, we will explore the art of pricing for cloud kitchens. We will discuss the factors that influence pricing decisions, the importance of a … Read more
In the ever-evolving landscape of the foodservice industry, the rise of cloud kitchens and virtual brands has marked a significant shift in how we perceive and consume food. This article delves into the transformative role of virtual brands in the expansion of cloud kitchens, highlighting their potential to diversify offerings, optimise resources, and reach a … Read more
As a delivery-only operation, creating excitement and urgency around your ghost kitchen offerings is crucial to success. Adjusting menus, dishes, and promotions to match the seasons is an impactful strategy to drive orders and boost revenue year-round. Here are tips for incorporating seasonal offerings into your virtual restaurant: Limited-Time Seasonal Specials Create delivery-friendly seasonal special … Read more
As cloud kitchen operator, choosing when to refresh menu is crucial for keeping customers engaged and excited to dine at your restaurant. Eating out should feel like an experience, not a repetition. But how often should you introduce new items or limited-time offers? What data should drive your menu updates? Here is a structured approach … Read more
Introduction As summer approaches, it’s the perfect time to embrace the farm-to-table movement and indulge in sustainable and fresh dining experiences. The farm-to-table concept emphasizes the use of locally sourced, seasonal ingredients, creating a connection between diners and the farmers who grow their food. In this article, we delve into the beauty of farm-to-table dining, … Read more
In the dynamic landscape of the food industry, innovation is the key to standing out and achieving success. One such innovation that has revolutionized the way we perceive and consume food is the concept of cloud kitchens. As the industry continues to evolve, niche cloud kitchen concepts are emerging as a powerful strategy to attract … Read more
In the bustling digital marketplace, cloud kitchens are revolutionizing the food industry. Amidst this transformation, one marketing strategy is making a significant impact – influencer marketing. This powerful tool is helping cloud kitchens navigate the competitive landscape, reach wider audiences, and create authentic brand advocacy. Understanding Influencer Marketing Influencer marketing leverages the power of popular … Read more
Introduction The arrival of barbecue season brings with it the anticipation of sizzling meats, smoky aromas, and gatherings with friends and family. But what if you could experience the joy of barbecue flavors in a whole new way? In this article, we explore the concept of a cloud kitchen twist on the barbecue, where the … Read more
Are you looking to offer delightful frozen treats to beat the heat for your cloud kitchen? Look no further! In this article, we’ll explore a variety of frozen treats that are perfect for your cloud kitchen menu. From classic favorites to trendy creations, these frozen delights are sure to entice customers and keep them coming … Read more