The corporate catering market is a growing and lucrative segment. In 2022, the global corporate catering market was valued at $138.4 billion and is projected to reach $184.5 billion by 2027. This growth is being driven by a number of factors, including the increasing number of corporate events, the growing demand for healthy and sustainable … Read more
In the bustling world of cloud kitchens, where the aroma of culinary creativity meets the efficiency of digital technology, one factor stands as a cornerstone of success: menu pricing. In this article, we will explore the art of pricing for cloud kitchens. We will discuss the factors that influence pricing decisions, the importance of a … Read more
In the ever-evolving landscape of the foodservice industry, the rise of cloud kitchens and virtual brands has marked a significant shift in how we perceive and consume food. This article delves into the transformative role of virtual brands in the expansion of cloud kitchens, highlighting their potential to diversify offerings, optimise resources, and reach a … Read more
As a delivery-only operation, creating excitement and urgency around your ghost kitchen offerings is crucial to success. Adjusting menus, dishes, and promotions to match the seasons is an impactful strategy to drive orders and boost revenue year-round. Here are tips for incorporating seasonal offerings into your virtual restaurant: Limited-Time Seasonal Specials Create delivery-friendly seasonal special … Read more
As cloud kitchen operator, choosing when to refresh menu is crucial for keeping customers engaged and excited to dine at your restaurant. Eating out should feel like an experience, not a repetition. But how often should you introduce new items or limited-time offers? What data should drive your menu updates? Here is a structured approach … Read more