Start by identifying your target audience and which social media platforms they use most. Instagram and Facebook are great platforms to showcase delicious food, share behind-the-scenes content, and interact with customers.
Tactics that have been effective include posting high-quality food photos, engaging with followers through contests or giveaways, partnering with food influencers, and utilizing targeted ads to reach potential customers in your area. Remember to be consistent, authentic, and have fun with it!